All posts filed under: business case

takashi murakami: owning the spectrum

“Japanese people accept that art and commerce will be blended; they are surprised by the rigid and pretentious Western hierarchy of ‘high art.’ In the West, it certainly is dangerous to blend the two because people will throw all sorts of stones. But that’s okay— I’m ready with my hard hat.” ~ Takashi Murakami While market size and sales volumes are usually not requirements in looking at an artist’s work, Murakami’s intent to blur boundaries between fine arts and commercial products, alongside the increasingly mainstream demand of his work, necessitates an analysis of the business strategies and models he employs. This should be accompanied by an understanding of how aesthetically and conceptually he crafts his work as an artist, a movement and a brand. Murakami’s approach is far from textbook in how he operates his artistic practice as an international business; how he combines elements of Japanese fine art and popular culture and makes it meaningful to both high art audiences and consumers worldwide. In the Artforum article, “Economies of Scale: Takashi Murakami’s Technics,” the …