essays, media, thought pieces
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taking flight: perspectives from the depths of an ideas factory

An essay that was published as part of the sarai 09: projections reader of the series of sarai readers.

The essay follows the life of an idea and its propensity to travel far in the digital age, given the right coalescing conditions. It explores the process of fermenting ideas from within an ad agency and parallels this with the conditions which catapult social movements forward.

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